Local SEO Audit Tool – GMB Audit & Local Search Analysis | CrawlRaven
The Local SEO Audit Tool Built for Businesses That Need to Rank Locally
Audit your Google Business Profile, check NAP consistency across 50+ directories, validate local schema, and fix every factor holding back your local search rankings.
4.8 from 247 reviews
CrawlRaven's local SEO audit tool checks your Google Business Profile, verifies NAP (Name, Address, Phone) consistency across 50+ directories, validates LocalBusiness schema markup, and audits mobile-friendliness and Core Web Vitals for every location page. It combines the functionality of BrightLocal, Moz Local, and Whitespark into a single platform — starting at $9/month.
What our local SEO audit covers
CrawlRaven's local SEO audit tool checks every factor that determines whether your business ranks in the local pack.
Google Business Profile (GMB) Audit
- Business name, address, phone consistency
- Category selection optimization
- Photo and video coverage
- Q&A completeness
- Review velocity and rating analysis
- Post frequency audit
- Service area configuration
NAP Consistency
- Name, Address, Phone across 50+ directories
- Yelp, Facebook, Apple Maps, Bing Places
- Industry-specific citations
- Duplicate listing detection
- Unstructured citation discovery
On-Page Local SEO
- LocalBusiness schema markup validation
- Location page optimization
- City/region keyword usage
- Localized title tags and meta descriptions
- Embedded Google Maps verification
- Contact page structure
Technical Local Factors
- Mobile-friendliness (critical for local)
- Page speed for local pages
- HTTPS and security status
- Core Web Vitals per location page
- hreflang for multi-location sites
Local SEO audits for every industry
- Law Firms
- HVAC Companies
- Dental Practices
- Restaurants
- Medical Clinics
- Auto Dealerships
- Real Estate Agents
- Plumbers
- Electricians
- Accountants
- Hotels
- Contractors
HVAC, law firms, medical practices — all covered
CrawlRaven includes industry-specific local SEO checks for service businesses. HVAC audits check service area pages and emergency service schema. Law firm audits check practice area pages and attorney schema markup.
CrawlRaven vs manual local SEO audits
| Capability | CrawlRaven | Manual Audit |
|---|---|---|
| GMB profile audit | Automated | Manual review |
| NAP consistency (50+ directories) | Instant scan | 4-8 hours |
| Local schema validation | Automated | Developer required |
| Core Web Vitals per location | ✓ | Google PageSpeed only |
| Citation discovery | Automated | Manual search |
| Competitor local analysis | ✓ | Separate tool needed |
| Audit completion time | Under 10 minutes | 1-2 days |
| Cost per audit | From $9/mo (unlimited) | $300-$800 per audit |
Which local SEO audit do you need?
Local SEO varies by business type. Match your situation to the right audit scope.
IF → You're a single-location business not showing up in the local pack → Google Business Profile + NAP Audit
Start with GBP completeness, review accuracy, and NAP consistency across the top 20 directories. This covers 80% of local ranking factors.
IF → You're a multi-location business with 5–50 locations → Full Local SEO Audit (CrawlRaven Agency plan)
Each location needs its own GBP audit, location page review, local schema validation, and citation consistency check. CrawlRaven handles all locations in one crawl.
IF → You're a service-area business (SAB) without a storefront → Service-Area Configuration Audit
SABs need different GBP settings — hidden address, service area radius, and category optimization. Plus on-page local signals without a physical location page.
IF → You're an agency managing local SEO for multiple clients → White-Label Local Audit Package
Use CrawlRaven's Agency plan for branded local audit reports. Run GBP audits, NAP checks, and technical crawls per client, delivered under your agency brand.
Local SEO audit FAQ
- What is a local SEO audit?
- What is a GMB audit for local SEO?
- How do I check NAP consistency for local SEO?
- What local SEO audit tools does CrawlRaven replace?
Rank higher in your local area
2,400+ SEO professionals
50K Pages per crawl
200+ Point audit checks